Sex before the Internet was a foreign country; we did things differently then. And for those with specialized sexual tastes and interests, trying to find a compatible partner was a much more complicated business than it is in the electronic era.

By the 1970s pornography was becoming much more accessible for the general public, a succession of manuals were preaching the virtues of sexual experimentation, and we were being told by commentators that we lived in a newly permissive society. But identifying someone who shared one’s fascination with, say, transvestism or spanking or chastity was far from straightforward. Hence the popularity of the small-ads pages in pornographic magazines.

Here’s a random sample of those adverts, taken from British publications from the 1970s through to the mid-1990s, snapshots of the sexual fringes of society.

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London: Dominant mistress seeks TV maid/slave (heterosexual). Will teach or guide with firm hands. I like leather, spanking and Annie Lennox.

Strict Manx lady needed to accommodate and soundly spank lovely male biker (47) during TT 97.

Lady wrestler wanted: tall, fit, educated, divorced East Midlands businessman, early 40s seeks to revitalise life with tall trim attractive strong (thigh-booted?) lady for some well oiled wrestling and whatever fun follows on. Please write with details of yourself and what you’d like from me.

I love hairy women. Slim Midlands man, 42, needs you for sexy fun/relationship/friendship. Age/looks/size unimportant. ALA.

Disappointed couple, she bi, large breasts wish to meet similar London-based, no gruff or rough people please.

Amateur writer 34 has yen for women in uniform 5’7”, blonde Leo, Sagittarius, Pisces. Detailed letter with photo please. Serious replies only. Anywhere.

Armpits/nipples worshipper: Highly sensual Scorpio male 40, virile, VWE, wealthy, discreet, unhappy, tied, seeks uncomplicated yet ongoing relationship with tallish slimmish responsive sensitive sensual female. London area. Genuine replies only with photos please.

Exhibitionist girl-Friday required to drive our Bentley. Must be slim, attractive, AC/DC and very submissive. Uniform provided, overnight or full-time, live-in possible. We are an attractive, professional, very discreet broadminded couple who can give you exactly what you have been longing for! If the idea excites, write today with photo, returned with ours. Very genuine, no time-wasters.

Male cabinate seeks several screws a day from carpenter/s with big screwdriver/s. Discreet, over 30 yrs.

Brighton – Young petite female, not averse to the slipper sought by mature professional male who wants to administer school/domestic punishment. Occasional weekday afternoons. Must have own place. Absolutely no nudity, bondage or sex. Older female chaperone welcome. Ample compensation.

Eastbourne – dominant guy, 48, well-built, own cellar/dungeon seeks sub females for B/D SM.

Dominant, cultured ex-guardsman, 60, strict, stern but fair, seeks a high flying lady who is financially secure, but realizes that submissive side of her life is lacking. Write to Michael. Go on, you know you want to.

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Trapped animal behind bars seeks a lady to unlock his passionate desires. Write to Richard.

Tantric yoga sexual practices. Sensitive gent 50 seeks lady to 35, married or unattached, interested in mutual exploration toward control and ecstasy. Beginner very acceptable. Utmost safety and confidentiality. Can meet anywhere your convenience.

Bottom Worshipping: Discreet bi professional male adores soiled white cotton panties and associated forbidden pleasures seeks postal contact with M/F enthusiasts. Exchange pants, polaroids, homemade videos. ALA.

Queening/Rimming: I just love ladies botties. Big ones, little ones. White or black ones. I have yet to savour this exquisite delicacy. Can you help? Virgin male 27. Yorkshire/Anywhere.

‘Mother’ in nylons/‘Auntie’ in girdles? Oedipal stocking fetishist, leg watcher etc. seeks correspondence with male of similar DIY enthusiasms.

Boyhood nudity: Have others seen you naked at home? Friends, relatives etc. If so, please write with full details including age at time. State if uncircumcised or not. Strictly private.

Brideshead Revisited: Sebastian lookalike 30, tall, slim stylish eccentric Gemini randy but sensitive lover, seeks intelligent mistress. Cambridge/London, visits.

Teddy and I want new friends! M24, straight, adult baby, seeks female contacts (over 18). Oxford/London.

Adult baby boy (sometimes) seeks strict but loving maternally assertive lady (nanny) whom he can love, worship and adore forever. Most of the time 37 year old, non-smoking businessman, single with varied interests. Will send photo if requested. 100% genuine. N.West/anywhere.

Gay male, 36, attractive with fetish for Jerseys seeking similar males. Also likes some W/S. London/Anywhere.

Hermes-scarf wearing lady sought by attractive man, 33.

Experienced master, 43, professional, single, Jewish, extremely GSOL, seeks female sub/slave, 20-35, for long-term relationship – maybe more. You will be Jewish, attractive and truly submissive. ALA London/anywhere.

Master (35) seeks bi mistress for SM lifestyle flatshare. Also seeking black/asian female slave (n/s). London.

Midlands or Northern Ireland: Dark handsome western Oriental gentleman, 33, happily married but sex starved seeks couple or female over 18 for good clean fun. Your place or mine. Special care and attention plus expenses paid for virgins.

Cultured black male, youthful 60, attractive, tactile, into DIY, feet, nudity, fantasies, tickling, travelling WLTM attractive independent female 45+. London.

Furs, furs, fabulous, glorious, sumptuous, sensual, voluptuous furs – my abiding predilection. Fur clad male, tallish, forty-ish, seeks female/female bi contacts. Other contacts for info exchange (auctions, info, contacts, Europe, America) sought.

Man 50, divorced no children seeks blue stocking or lady with religious interests. Any age or area. All letters answered.

Punishment therapy and counselling for naughty females, by professional male. Confess your sins. Exorcise your guilt and receive the spanking you deserve. You’ll feel mentally relieved and sexier. Dozens of women have been helped. 1st session free. London.

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Ladies farting, gent seeks ladies age looks immaterial (but over 18) who break wind. London.

Curvy lady who wears calliper(s)? Englishman, mid-forties, educated, would like to meet you for unfettered fun and more. London/Southeast.

PVC leather/rubber: Where are all the kinky women around Edinburgh! Professional male graduate 26, confined to wheelchair but fully mobile, desires to meet/correspond with any lady who can’t resist tight shiny clothes and being spoilt.

Esther Williams where are you? Tall attractive fit male, young, late forties, active; strong swimmer seeks shapely, supple mermaid, 30-40, as aquatic companion. London/South East. Serious replies only.

Chastity belt enthusiasts exchange correspondence.

Male would like to correspond with knicker wetters male/female.

Let’s write/talk/laugh about our pants/knicker wetting problems, pleasures etc. Bachelor 50+ seeks cross-legged lady. Absolute confidentiality.

Unshockable bi male loves watersports/oral, willing to be abused by one/many! Fat, forty, South/anywhere.

Attractive man 35 wants to undress slowly but completely before a small male audience. Southern Scotland preferred, might travel.

I am a mature male model, exhibitionist, masochist. I would like you to strip, tie and torture me, all for your pleasure. Groups welcome. No fees. ALA. East Anglia.

TVs: Elderly gent, disciplinarian, seeks genuine submissive TVs over 21. Maid/schoolgirl dress preferable though not essential. Acceptance of CP very essential.

42 year old TV maid. I am a professional male who is seeking a regular slot within the stable of a cruelly imaginative professional mistress who will train me as her personal TV maid. I have my own uniforms etc, I am financially secure and will be devoted and generous to the mistress who transforms me into a complete slut. I am free to travel anywhere.

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A Nursing Sister has private writings on anal eroticism, enemas, scatology, sexual torture by the Gestapo and Japanese with illustrations – electric stimulation, urolagnia, domination. Please send SAE for details. Anywhere

‘Patient’ requires full examination by experienced ‘doctor’. Full details. Anywhere.

Beautiful mature bi-female, vastly experienced (but now non-scene), totally orgasmic, seeks milkmaid/wetnurse or gorgeous sexbomb for endless lovemaking. NW London.

Tayside: Happily married lady 30 seeks lady for gentle lesbianism and friendship. Couple with voyeur husband welcome. Must be clean. Photo/phone no. please.

London: Very wicked lady wants long term devoted slave 55+ with class and background for place under her heel. Able to travel, amuse and dine in style and bondage. Tel no. required.

Dominant schoolgirl, 21, 38-26-36. Tall, sexy, 5’9”, long black hair. Seeks male slaves for teasing and humiliating, games etc. Love A to w.s. Have large strap-on dildo. ALA. London.

Busy career girl with dishy young house-hubby needs assistance of bossy females or couple to keep him servile and frustrated while she visits USA. Please help! Home Counties/Anywhere.

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see also:

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